B-to-B.tv was created by some of the nation’s most knowledgeable experts on business management in conjunction with a group of advisors.

JoAnn M. Laing is a nationally-known spokesperson on business practices. She is particularly well-respected for her ability to spot oncoming trends and to provide solutions for corporations seeking to market in the B-to-B space. An author of financial guides and advisor to multi-national corporations and small enterprises, Ms. Laing is creator of a company that monthly serves 5+ million business leaders with advice and information. She has led +$1 billion P&Ls, taken firms from conception to IPO, and served on boards of U.S. and foreign corporations. Ms. Laing is a Harvard Business School Graduate.

Robert Heyman is one of the early pioneers on the Internet and is nationally known for his ability to spot new offerings and technologies and to make them into profitable ventures. An attorney and advisor to many corporations and marketing groups, he is one of the founders of Cybernautics which was a key component in one of the most successful dot.com IPOs.

Donald Mazzella has been creating information portals for small and medium size business leaders both in print on the Internet for more than 15 years. He is a graduate of NYU with both a BA and MBA and is often consulted as an expert witness in numerous high-profile publishing litigation efforts.

Kathie Patricelli is an editor with extensive experience in personnel management, customer service and small business finance.