Information Strategies, Inc. (ISI) is a media and marketing company serving small and medium businesses as an information center, and large corporations as an advisor and marketing channel.
A majority of its efforts focus on small business and healthcare, offering corporate clients advice, strategies and unique channels into specific industrial sectors. This last service is facilitated by a proprietary community of 2.2 million monthly readers of the company's award-winning newsletters and associated websites.
The company does no marketing for itself or its newsletters but gains traction and new readers through referrals based on the quality and usefulness of its editorial content. More than four out of five readers are presidents and/or owners of their firms. The result is an online channel particularly useful for corporations trying to reach and influence decision makers in the small and medium size business sector.
Editorially, the company has been ahead of the curve on such issues as “voice over internet,” health savings accounts, and marketing and branding issues that affect small firms. Because it regularly surveys its audience, ISI was able to identify Health Savings Accounts as an important initiative. As a result, the company’s president authored two books on Health Savings Accounts that were published before the national media recognized their importance.
ISI’s surveys and editorial content have appeared in The Wall Street Journal and The New York Times and are noted for their prescient identification of issues. Through these surveys, ISI keeps a pulse on changing trends in the practices of smaller firms and often reports on them ahead of major media outlets. In late March, The Wall Street Journal reported on smaller firms raising prices for their goods, two months after ISI had noted the same trend.
Among ISI’s websites are www.hsafinder.com, www.2sbdigest.com, www.mybusinesschronicle.com, www.sbtimes.com, www.sbprofits.com, www.homebasedbusinessdigest.com, www.sohobizdigest.com, and www.travelforsmallbiz.com).
Among the clients who regularly use ISI’s consulting services and lists for ongoing marketing campaigns are American Express, Pitney Bowes, Microsoft, Office Depot, HP, Dell, Office Max and the IRS. |
